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AOL acquires Truveo

Truveo

AOL yesterday acquired the video search engine Truveo. This is interesting in light of Google paying $1 blilion for AOL's 5% and even stinks of betrayal. Techcrunch's post with the news here, also covered by Jeff Clavier here.

They use some innovative techniques to create metadata about the media files, looking at surrounding content to determing context. Techcrunch's original review on Truveo here.

Here's a good demonstration of Truveo in action by comparing search results for Google's keynote video at CES 2006, covered earlier.