Google Video Store
Announced today during an entertaining closing keynote at Consumer Electronics Show, Google Video Store puts them in direct competition with Apple iTunes Music Store. At $1.99 a pop TV shows from CBS, WGBH, HDNet and the NBA will be available for download. What's more, Google's video store will let absolutely anyone upload and charge for videos, making it far lucrative than any other option out there. Google press release here. 
Also announced at the keynote, Google Software Pack - a free collection of essential software, available only for Windows XP. Comes with a Google updater to now help them keep track of what software you're using on your machines :)